Benefiting from the Best and Brightest

The talent we employ is our greatest asset - indeed one of the founding principles of Barrett Dixon Bell is to find the right people and develop their abilities. So it was a natural step to participate in the Manchester Masters scheme and take the opportunity to review the cream of the city’s graduates.

As an international marketing agency, we employ graduates with languages – hence our recruitment process is rigorous and selective. The mix of marketing creativity with languages can be an elusive combination. While the scheme offered us the chance to work with one of the best and brightest, we wondered how our Manchester Master would fit into BDB.

Thanks to the thorough selection process, our Manchester Master ticked every box. Franziska Kohlisch slotted effortlessly into our team when we needed her most - in the run up to Europe’s biggest food ingredient trade show. Eleven of our international clients attended the event, which involved stand design and build and multi-lingual press support. Fran’s swift understanding and enthusiasm meant that we could give her real responsibilities, from taking client briefs and liaising with designers, stand contractors, exhibition organisers and trade media to managing direct mail and literature linked to the event.

Franziska at the Trade Show

For BDB, participating in the scheme was worthwhile. We gained a superb colleague for the length of the placement. And for those who don’t reach the final group of 10, we can offer a strong incentive to enter: we recruited one of the remaining 40 graduates for a permanent position.

~ Frances Ross